Users love videos, they are highly engaging and act as a great way to connect with your audience. The area of video is growing, more and more people prefer to watch a video then read the content equivalent. If you are looking to engage more with your potential customers, then video is certainly the way to go. If you need help, speak to a Sydney SEO firm.
A lot of other businesses understand this and therefore the video space is getting more competitive by the day. If you are looking for a place to showcase your business’s videos, the best place is obviously YouTube, with over 1.8 billion monthly users.
YouTube is such a popular space you would be silly not to include your videos here. But with so much competition around, you need to be doing all you can to properly optimise your account and ensure you are found.
You spend a lot of resources creating your videos, you don’t want all that effort to go to waste. So, you will need to invest some additional time in YouTube SEO. More eyeballs on your YouTube videos can also translate into my eyeballs on your website and potentially more sales.
So, have a look below at some of the best ways you can optimise your YouTube account:
YouTube SEO Tip #1: Featured Video/ Channel Trailer
What is the most important video on your account that you want the most people to see? Well, you should make that your featured video on your account. Remember, that a user has to be signed in to view your featured video, if they aren’t signed in then they will see a channel trailer.
This could well be a users first point of contact with your channel so you need to ensure it is a good one so they continue to view your videos and come back to see the new videos you create.
The most successful YouTube channels usually have a featured video of what they believe to be a good example of what the rest of their content holds. Or you could try a different tactic by making the featured video or channel trailer all about getting the user to sign up.
No matter if you are using a featured video or a channel trailer, you will need to have a think about what you will be including in the description box to the left of your video. Typically, you should aim for about 100 words so you can please both users and the YouTube and Google algorithm.
In your description you should also add a call to action as well as a relevant link. By including this in your featured video or channel trailer you are making sure this is highly visible on your page.
YouTube SEO Tip #2: Channel Art
Channel art is a good way to showcase to all what your YouTube channel (and business) is about. Your channel art would be placed in the banner that runs across over the top of your page, between the search bar and the title of your channel.
Your channel art should obviously be eye catching and in line with your overall branding. The sizing that you should be aiming for is usually around the minimum 2500 x 1400 pixels.
If you can make it work, channel art can be the prime real estate for your brand and getting key pieces of information to your audience. You should also look to include a call to action here as well.
YouTube SEO Tip #3: About Tab
While this is not showcased on the “home page” of your profile, you cannot forget about the “about” section of your account. Here you should add a detailed description of your channel. Be bold and creative to ensure better engagement.
You can pretty much write as little or as much as you like and link to other places, like your website, business email and social media accounts. The links in the body of the text will not be clickable, but you can place some links in the footer of the page, which users can click on.
YouTube SEO Tip #4: Playlists
When you have enough content on your YouTube account, the best way to organise things to ensure users can find what they are looking for even faster is to create playlists. You should look to create playlists for your most popular content and any other content that have a related theme.
There is no specific rule when it comes to creating playlists, you have a good idea of your own content, so do what you think work the best. You should try to think of playlists from an SEO perspective because highly viewed videos will usually rank better. Playlists really do make things a lot easier to find for viewers.